Symbology of HC "Atlant"
This season Hockey team “Atlant” corrected their official style, leaving main brand features untouched.
Colour and uniform
Traditionally, yellow-blue color scheme is a key feature of a club symbolic. Nowadays «Atlants» wear dark blue jerseys at home and yellow when playing guest matches. Blue became more deep and noble. .This hue of blue is called Navy.
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020M golden yellow
050M dark blue
Script-logo is created with bold, masculine font, ideally fitting such dynamic and power game as hockey. We chose straight, semi-bold, soft sans serif font of medium width. To avoid immobility we made it pointed and Italic-typed
A key feature of hockey teams is shoulder logo:
Usually it is simple and readable when small - excess of details make it difficult to print and to read. Logo has main gist of a team – that’s why the semiotics of Atlant team are versatile:
Spearhead, referring to the spear of St. George the Slayer
Red shield of Moscow Oblast coat-of-arms
A — first letter
Shield and spear of Mars – the masculine sign
Emotional matrix by Artemiy Lebedev
«Atlant» Hockey Team is the only hockey team in continental league representing Moscow oblast. Official coat-of-arms of the region bears the image of Saint George The Slayer – the patron saint of Russian people, and keeper of Russian land.
Coat –of-arms shows one of the main feats of St. George – the slaying of the golden dragon by spear. Spear is an instrument of victory, sacred symbol of courage, heroism, fortitude and fearfulness. That’s why new emblem of the team has its symbolic image..
The spearhead is stylized as the letter A (first letter in the name of the club) and dynamically pointed to upper right corner - the most assertive corner according to «Emotional matrix» made by leading russian designer Artemiy Lebedev. The color of a shield is the same as official Moscow oblast colors.
The logo of the club is based upon well-known symbol of male gender, symbolically depicting «a shield and a spear of Mars», the God of war.
The new motto of the club - «Unity. Struggle. Victory.» - reflects the main principles of the team and fans.
A set of numerical symbols named «Atlas» was designed specially for «Atlant» team. No other team in CHL can boast of its own numerical set.